Brian Rapp

Brian Rapp is a shareholder in the tax department at McDonald Jacobs, where he works closely with business owners and professional service firms on complex tax and strategic decisions.

Brian enjoys serving as a long-term advisor, helping clients coordinate tax decisions with business strategy and personal wealth planning over multiple years, not just a single filing season. His work frequently involves entity structuring and restructuring, succession planning, partial exits, and guiding clients through periods of uncertainty driven by growth, transition, or changing market conditions.

He is often brought into situations where the technically correct answer is only part of the equation. Brian helps clients make sound decisions when tradeoffs are real, balancing tax efficiency with long-term consequences and broader objectives.

Brian works closely with clients’ other trusted advisors, including attorneys and financial professionals, to ensure decisions are aligned and well coordinated. As a firm owner himself, he brings an owner’s perspective to every engagement and remains personally involved in the planning and decision-making process.

Clients value Brian for his measured, forward-thinking approach, his preference for depth over volume, and his ability to provide clear, steady guidance in complex situations.